Craigslist Question of the Week
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In your example for the person selling real estate, you mentioned he posted daily, and general rules are posting in a different city every day. Doesn\'t that conflict? Can you repost like you can a job ad if you delete it first, or how often can you repost it if you do so? Also, an extremely frustrating thing is how quickly your post falls down the list into oblivion.
First off, you can repost an ad if you delete it. This does help keep you in the top, but can be very tedious if you hit a lot of metros. This is an area of the book that will increase in detail in the 2nd edition. To answer your question, Craigslist prohibits posting the same content to multiple cities or sections. The submission engine knows how to recognize duplicate content. How I tend to get around this is by setting up multiple e-mail addresses and putting together 5-6 variations of the ad I am submitting. Then depending upon how many metros I want to post in and how many categories, it allows me to get feeders out there about twice daily, which keeps me on the first page.
Too often posters think people scan the main page for listings, while this is somewhat true, the sheer number of listings in each category and the diversity of those listings make it hard for the searcher to find what they are looking for. By being on the first page you get the eyeballs of the window shopper, but not necessarily of the buyer you are seeking. Instead spend time optimizing your listing for targeted search. Make sure your listing includes all the phrases your potential customer will search. Don't be afraid to add a keyphrase list at the bottom of the ad if the words don't fit easily into your copy.