Craig's Wise Words

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This past week Craigslist founder Craig Newmark spoke to a class at New York University, my alma mater, about many topics including journalism and building brand, with some good advice for all us marketers:

"Do what you can on the Net to build up some kind of online reputation," Newmark counseled. "Who knows? ... You may want to start working on your own personal brand. Maybe start a blog and see if people will pay attention. You may be your own network."

Basically build a brand from sharing what you know as the master and expert of your domain. Regardless of how sexy your knowledge might be about plumbing, travel or whatever, there will be people out there who want to learn from you. Once you’re set up and contributing use Craigslist as your soapbox to promote your blog. Eventually you can sell the traffic to advertisers who want to reach your market.

A Brutally Honest CL Ad
This might be one of our favorite Craigslist ads of all time. Not for what's being sold -- a 1996 Subaru Outback with almost 300,000 miles is probably near the very bottom of things we want to buy online, just above a life-size Hannibal Lecter and used belly button rings....

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