Can Craigslist Improve Your Business?


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Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet marketers that don't do their research and take a spammy like approach to advertising on Craigslist are not likely to see financial gains.

There is certainly an opportunity to gain money through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it very cost effective. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his or her research or evaluate the competition. You can learn secret tips on how to gain competitive information in my book at http://www.craigslist-book.com/book.htm

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer with insight into where to post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company. One tip I like to teach people is to make it look unique without much fanfare.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitorís marketing strategy and implementing these strategies as well as determining faulty aspects of the competitorís marketing strategy and avoiding these strategies. In addition, since you can post for free, you can learn how to 'flank' your compeition to gain the much needed edge.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation.

For tips like these and more, order the book.

 
A Brutally Honest CL Ad
This might be one of our favorite Craigslist ads of all time. Not for what's being sold -- a 1996 Subaru Outback with almost 300,000 miles is probably near the very bottom of things we want to buy online, just above a life-size Hannibal Lecter and used belly button rings....

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